Monica Rodriguez/Photodisc/Getty Images

Monica Rodriguez/Photodisc/Getty Images

This salon is the Ground Zero of brazilian waxing 

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Jonice Padilha grew up in Brazil, spending much of her free time working in her family’s salon. When one of her six sisters moved to the United States, Padilha followed her and continued the kind of work she’d always known. It was the 1980s, and New York had less stringent regulations on salon work than are in place now, so it was natural for Padilha to follow that career path.

Eventually she and her sisters opened their own salon: J Sisters, so named because all seven of their names begin with the letter “J.” In the years since, the salon has attracted the likes of Gisele Bundchen and Gwyneth Paltrow as customers.

That might be notable enough—but J Sisters also claims to be the site of the first so-called “Brazilian” waxes. A Brazilian wax removes all the hair down there. Padilha thinks the treatment appealed to customers because they didn’t have to specify exactly what they wanted left in place or taken off and didn’t have to worry about the cost for each section. Instead, they could order one simple wax and be done with it.